IMPORTANT NOTICE: Creative Knowledge, Inc. has updated our privacy policy and terms of service for our online websites, panels, and applications. In our privacy policy, we have updated how we collect, use and share data with our affiliates and unaffiliated third parties, and added information such as our participation in the EU-US Privacy Shield. In our terms of service, among other changes, we have updated the governing law and arbitration provisions. Please take time to read the full privacy policy and terms of service before proceeding. By continuing to use and participate in the Creative Knowledge, Inc. websites and panels, you agree to the updated privacy policy and terms of service.
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measureAd was designed by Comscore, Inc. to help advertisers understand the effectiveness of their online video advertising. measureAd works with advertisers and their agencies to embed measurement code in video ads. Viewers will not see any difference in an ad using measureAd when compared to ads not using it, but advertisers will be able to study how well their ads work for different audiences. This research can help businesses reach their desired customers more effectively and help consumers see more relevant advertising.
measureAd does not deliver, or facilitate the delivery of, any advertising. measureAd also does NOT conduct behavioral tracking or attempt to identify viewers of advertising. measureAd works with ScorecardResearch to collect data in order to understand how many times an ad has been viewed. If you would like to opt-out of participating in measureAd or any measurement associated with this process from being associated with your machine, please click here.
For more information about who is responsible for the privacy and security of your personal information and about our privacy program, please visit www.comscore.com/about/privacy.
